The reason Costco's Kirkland Signature golf ball was one of the biggest stories of the year is because it's a great golf ball and an incredible value.
The first time I heard about the Costco store branded golf ball was on a golf forum, GolfWRX. At $29.99 (plus tax & shipping) for two dozen, the Kirkland Signature Four-Piece Urethane Cover Golf Ball was priced at an incredible discount compared to a dozen Titleist ProV1s, which retails at around $49.
Curious about a four-piece golf ball that claimed to have premium ball performance at a third of the price, I placed an order. A few days later I received my package and took the Kirkland Signatures out to the course.
In my wildest dreams I wouldn't have thought that the ball would be as great as it turned out to be.
The ball went far off my driver.
The ball went high and far off my irons.
The ball performed well in the wind.
And man did that thing stop quick on the green.
I knew what I was seeing on the course, with full wedge shots zipping backwards 10 feet or more at times. The numbers I got on a TrackMan launch monitor (thanks, Coastal Indoor Golf) proved I wasn't just seeing things.
There was no lost distance off my long clubs, quite the opposite actually, and the Kirkland was spinning up to almost 14,000 RPM off a 60-degree wedge with a full swing!
All things good must...
Unfortunately, my great experience with the Kirkland ball was not unique. Demand for it soared and supply was short.
At one point, a single dozen of the Kirkland balls were selling on eBay for more than a dozen ProV1s; that's how intense the hysteria for the ball was.
Costco and Acushnet (Titleist) are tied up in some legal wrangling, and word on the future of the ball has been limited to internet forum speculation.
If I were a betting man, I'd say that we're not likely to see another release of the Kirkland Signature ball in its current configuration, which is a shame.
Farewell, with love...
I'll always have a place in my heart for the Kirkland Signature ball. As I slowly whittle down my supply I expect to become increasingly more saddened, knowing that the day I have to find a new golf ball is approaching.